It has now been confirmed that Aveve will become the new title sponsor of the popular jumping and dressage series The Tour of Amateurs, with the final taking place at the 2026 Falsterbo Horse Show.
The Amateur Tour, which includes both show jumping and dressage, gives riders from across the country the opportunity to compete at the same venue as many of the world’s top riders in Falsterbo. The jumping tour is contested at 1.20/1.25m level, while the dressage tour is held at Medium level (Msv B). Both disciplines are open to horses aged seven years and older.
The horse nutrition company Aveve, well known for its high-quality equine products and its strong commitment to horse welfare, is now taking the next step in its sponsorship within equestrian sport. As of 2026, the series will be known as Aveve The Tour of Amateurs.
-We are proud and happy to become the title sponsor of the Tour of Amateurs. We are passionate about supporting riders and horses at all levels and look forward to contributing to strong and sustainable performances, says Morten Olesen, Marketing Manager.
Qualifications for Aveve The Tour of Amateurs will take place between 6 March and 14 June 2026. Read more about the series here: Classes & Propositions – Falsterbo Horse Show