Dressage at Falsterbo takes a significant step forward as partner Novare expands its sponsorship ahead of this year’s event. The strengthened commitment includes the return of the Dressage Nations Cup to 5* status, offering total prize money of €100,000.

“By increasing our sponsorship, we want to help raise the sporting level in Falsterbo while continuing to support an arena where leadership and long-term development are at the core. Equestrian sport is an environment where many young people — particularly women — are given early opportunities to grow, values that have been central to Novare since its founding,” says Fredrik Hillelson, CEO and founder of Novare.

The Dressage Nations Cup comprises the Grand Prix, Grand Prix Special, and Grand Prix Freestyle, and will take place during the final weekend on 11–12 July. The classes will be judged by an experienced team consisting of Ulrike Nivelle (GER), Kurt Christensen (DEN), and Clive Halsall (GBR) — all of whom will also officiate at the World Championships in Aachen. Spectators can expect to see Sweden’s prospective World Championship team in action ahead of the championships in Aachen.

With Novare’s expanded support, the sporting level is further enhanced and Falsterbo Horse Show consolidates its 5* status in both jumping and dressage, while also joining the exclusive group of events entitled to carry CHIO status, alongside Rotterdam and Aachen.

It has now been confirmed that Aveve will become the new title sponsor of the popular jumping and dressage series The Tour of Amateurs, with the final taking place at the 2026 Falsterbo Horse Show.

The Amateur Tour, which includes both show jumping and dressage, gives riders from across the country the opportunity to compete at the same venue as many of the world’s top riders in Falsterbo. The jumping tour is contested at 1.20/1.25m level, while the dressage tour is held at Medium level (Msv B). Both disciplines are open to horses aged seven years and older.

The horse nutrition company Aveve, well known for its high-quality equine products and its strong commitment to horse welfare, is now taking the next step in its sponsorship within equestrian sport. As of 2026, the series will be known as Aveve The Tour of Amateurs.

-We are proud and happy to become the title sponsor of the Tour of Amateurs. We are passionate about supporting riders and horses at all levels and look forward to contributing to strong and sustainable performances, says Morten Olesen, Marketing Manager.

Qualifications for Aveve The Tour of Amateurs will take place between 6 March and 14 June 2026. Read more about the series here: Classes & Propositions – Falsterbo Horse Show