Falsterbo Horse Show gains a strong new partner as Al Shira’aa becomes the title sponsor of the event, from 2025 named Al Shira’aa Falsterbo Horse Show. This six-year agreement secures a long-term collaboration, marking an important milestone for the competition and further strengthening its international reputation.
Al Shira’aa is a well-known name in international equestrian sports, with long-standing partnerships such as the title sponsorship of the Hickstead Derby in the UK. Starting in 2025, they are also the main partner and title sponsor of the prestigious Hamburg Derby in Germany. Behind this initiative is H.H. Sheikha Fatima Bint Hazza Bin Zayed Al Nahyan, a passionate advocate for equestrian sports, who has played a key role in supporting and developing the sport through competitions, breeding, and education via Al Shira’aa Stables.
The partnership between Al Shira’aa and Falsterbo Horse Show enhances Sweden’s international appeal in equestrian sports and creates new opportunities for both riders and spectators. Through this collaboration, Falsterbo Horse Show strengthens its position as a platform for attracting the world’s top riders while continuing to evolve under its guiding principles of “tradition and renewal”. Jana Wannius, President Falsterbo Horse Show about the new partnership:
“I am of course very happy with the new long-term partnership with Al Shira’aa and also honored that H.H. Sheikha Fatima Bint Hazza Bin Zayed Al Nahyan has accepted the role of Honorary President of the Organizing Committee. This collaboration strengthens the continued development of Falsterbo Horse Show, with the horses, the sport, the riders, and our fantastic Falsterbo audience as our top priority. The future of Falsterbo Horse Show – and Swedish equestrian sport – looks bright!”
With Al Shira’aa as a long-term partner for three of the world’s most prestigious and historic Derby competitions, the interest, level, and status of these iconic events will continue to grow, benefiting the sport, its athletes, and audiences worldwide.
Official Press Statement by H.R.H. Sheikha Fatima bint Hazza bin Zayed Al Nahyan
– Al Shira’aa Stables Becomes the New Title Sponsor of the Falsterbo Horse Show –
Al Shira’aa Stables, founded, owned, and led by Her Highness Sheikha Fatima bint Hazza bin Zayed Al Nahyan, proudly announces its title sponsorship of the Falsterbo Horse Show, one of Scandinavia’s most esteemed equestrian events. From now on, this prestigious tournament will carry the name “Al Shira’aa Falsterbo Horse Show”, marking a new chapter in its celebrated history.
Since its establishment, the Falsterbo Horse Show has stood as a symbol of excellence in equestrian sport, embodying values deeply cherished by Her Highness: tradition, dedication, and the unique bond between horse and human.
“Horses have been an integral part of my family’s and my nation’s heritage for centuries. They symbolize strength, grace, and an extraordinary partnership. Their significance extends beyond sport – they are central to our culture, embodying the deep-rooted traditions of the United Arab Emirates,” explains Her Highness Sheikha Fatima bint Hazza bin Zayed Al Nahyan.
The Al Shira’aa Falsterbo Horse Show is not just a celebration of equestrian competition but also a tribute to the entire community that makes this event possible. Her Highness emphasizes:
“This tournament honors and celebrates the riders who inspire us with their talent and dedication, the breeders and farmers who devote their lives to raising extraordinary horses, and the countless individuals who have worked tirelessly behind the scenes to sustain the Falsterbo Horse Show over the years. Together, they create an environment where equestrian heritage thrives, bringing people together from around the world to admire and appreciate the noble animal that unites us all. This event is about more than sport; it is about preserving culture, tradition, and the incredible efforts of a community driven by their love for horses.”
As the founder, owner, and leader of Al Shira’aa Stables, Her Highness has long championed equestrian sport globally. Al Shira’aa Stables is internationally recognized for its exceptional stallions and its annual breeding of outstanding horses, many of which have achieved success on the global stage. These horses exemplify the excellence and passion that drive Her Highness’ vision for equestrianism.
In addition to the Al Shira’aa Falsterbo Horse Show, Al Shira’aa Stables proudly supports the Al Shira’aa Deutsches Spring- und Dressur-Derby in Hamburg, German. One of the world’s oldest and most iconic equestrian tournaments, established in 1920. Together with its long-standing partnership with the Al Shira’aa Hickstead Derby in the United Kingdom, these sponsorships demonstrate Her Highness’ dedication to preserving the heritage of equestrian sport while promoting its growth and innovation.
Her Highness Sheikha Fatima bint Hazza bin Zayed Al Nahyan and Al Shira’aa Stables are committed to ensuring the Al Shira’aa Falsterbo Horse Show continues to flourish as a celebration of equestrian excellence.
This partnership highlights the profound role of horses in culture and sport while honoring the riders, breeders, and organizers who bring these remarkable events to life. Her Highness looks forward to seeing the Al Shira’aa Falsterbo Horse Show thrive as a symbol of tradition, passion, and unity for the global equestrian community.
Contact
Jana Wannius, President Falsterbo Horse Show, (USA, contact after 13:00 CET)
wannius@falsterbohorseshow.com / +46707 83 83 03
Elisabeth von Schrowe, Event Director
elisabeth@falsterbohorseshow.com / +4670 630 63 31
Josephine Sjölin, Sport Manager
josephine@falsterbohorseshow.com / +46730 60 04 40