Agria takes on the role of title sponsor for the Nations Cup at Falsterbo Horse Show, ensuring the continuation of the prestigious and hugely popular team competition on Swedish soil. “It feels great that we, together with the Falsterbo Horse Show, can present a team competition at an international level with the best nations in a year like this with many exciting events coming up. To be able to treat the Swedish audience to a genuine nail-biter is particularly exciting,” says Mikael Theorén, Country Manager at Agria.
The Agria Falsterbo Nations Cup will be a standalone event, following the same format as other Nations Cup events throughout 2024. In addition to Agria taking on the role as the title sponsor for the Agria Falsterbo Nations Cup from 2024 to 2028, the collaboration will also continue for the Falsterbo Derby qualifier, the Falsterbo Derby itself, and Icelandic horses.
“The Nations Cup has long been considered as one of the most prestigious competitions in international equestrian sports.This team jumping has been a cornerstone of the Falsterbo Horse Show since 1985, marking its 40th anniversary this year. This year we are taking an exciting step into the future as we welcome Agria as our new long-term partner. This collaboration not only signifies the ongoing development of the event but also symbolizes our commitment to maintaining a central role in international equestrian sports. ” says Jana Wannius, President of the Organizing Committee Falsterbo Horse Show.
The focus on the Nations Cup is part of Agria’s strategy to increase brand awareness among horse owners in Europe. Currently, Agria operates in five countries with horse insurance and digital veterinary care advice for horse owners.
In December, it was announced that Agria would take over the sponsorship of one of England’s oldest and most important show jumping events – the Royal International Horse Show and Nations Cup in the United Kingdom. The competition is now called the Agria Royal International Horse Show.
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