Novare expands sponsorship to elevate dressage in Falsterbo

Dressage at Falsterbo takes a significant step forward as partner Novare expands its sponsorship ahead of this year’s event. The strengthened commitment includes the return of the Dressage Nations Cup to 5* status, offering total prize money of €100,000.

“By increasing our sponsorship, we want to help raise the sporting level in Falsterbo while continuing to support an arena where leadership and long-term development are at the core. Equestrian sport is an environment where many young people — particularly women — are given early opportunities to grow, values that have been central to Novare since its founding,” says Fredrik Hillelson, CEO and founder of Novare.

The Dressage Nations Cup comprises the Grand Prix, Grand Prix Special, and Grand Prix Freestyle, and will take place during the final weekend on 11–12 July. The classes will be judged by an experienced team consisting of Ulrike Nivelle (GER), Kurt Christensen (DEN), and Clive Halsall (GBR) — all of whom will also officiate at the World Championships in Aachen. Spectators can expect to see Sweden’s prospective World Championship team in action ahead of the championships in Aachen.

With Novare’s expanded support, the sporting level is further enhanced and Falsterbo Horse Show consolidates its 5* status in both jumping and dressage, while also joining the exclusive group of events entitled to carry CHIO status, alongside Rotterdam and Aachen.

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