Mercedes celebrates 125 years at Falsterbo Horse Show
Horsepower of the automobile variety will be on show during Falsterbo Horse Show on Sunday 3 July, when exclusive car brand Mercedes-Benz will be celebrating its 125th anniversary with an incredible parade of cars.
“Falsterbo Horse Show provides a fantastic arena for this event,” says Magnus Fager, Brand Manager for Mercedes-Benz Sweden.
This is a unique motoring event. Mercedes-Benz is celebrating its 125th anniversary this year and is marking the occasion with events around the world at the most exclusive and popular venues. Falsterbo Horse Show was an obvious choice for Mercedes-Benz.
“Falsterbo Horse Show enables us to reach an interesting target group in a positive context. We have the opportunity to show off our various classes for an entire week and meet customers and prospective customers in a relaxed setting,” continues Magnus.
Approximately 25 cars will be on show during the day, from a replica of the very first Mercedes to the very latest models.
From 2 to 10 July Mercedes-Benz will be providing 20 or so cars for a shuttle service for riders, judges and other individuals between the competition arena and their hotels.
“The response in the past two years from other sponsors and international competitors has been extremely good. This anniversary exhibition is the cherry on the cake,” says Jana Wannius.
Mercedes-Benz has a long international tradition as a sponsor of equestrian events, including CHIO Aachen in Germany, one of the world’s largest and most prestigious equestrian festivals.
